KEY INDUSTRY LEADERS PLAN PROGRESSIVE SURFACES 2010 EDUCATION PROGRAM

Contact: Kelly Cooper
Hanley Wood Exhibitions
kcooper@hanleywood.com
972.536.6411

Download PDF

(Dallas, Texas) The SURFACES 2010 Attendee Advisory Council planning meeting was held in Dallas, Texas on May 11-12 in the Hanley Wood Exhibitions offices, the producer of SURFACES. The advisory council, comprised of members from key business segments of the floor covering industry, convenes every spring to begin planning the upcoming year's educational program and develop ideas on how to enhance the overall program.

The SURFACES Education Program focuses on the most relevant and timely education for all floor covering professionals: retailers, distributors, installers, architects and designers. A wide range of courses are available in business, sales, marketing installation and design with experts in the field offering advice and tips that can be taken back to businesses and implement immediately. The full 2010 Education Program schedule will be available in late August.

Members of the 2009-2010 Attendee Advisory Committee are: John Namba, Executive Director, Certified Floorcovering Installers, Paul Friederichsen, Owner, BrandBiz, Inc., Christine Whittemore, Chief Simplifier, Simple Marketing Now, Scott D. Perron, President, Big Bob's of America, Mike Micalizzi, Technical Services Manager, MAPEI Corporation and Joan Ceccarelli, ASID, CID, Timeless Designs.

"The SURFACES Attendee Advisory Council are the eyes and ears of the industry and provide invaluable leadership in not only planning the education program but in generating ideas on how to continue to improve and grow the show for our attendees," says Dana Teague, Show Director, SURFACES.

"As the franchisor for Big Bob's Flooring Outlet we love to attend SURFACES for there is no regional, national, manufacturer or distributor group that can offer such a comprehensive and affordable training program," says Scott Perron, President, Big Bob's of America. "During any economy trying or otherwise, employee training is the one element that is most needed and so often overlooked."

"It's an honor to serve and we all take the responsibility very seriously. This is the best forum for wide ranging, industry relevant subject matter presented by some of the top minds in floor covering. The educational program presented by SURFACES is simply the best value in the business, bar none," stated Paul Friederichsen, Owner, BrandBiz, Inc., a marketing communications firm in Atlanta, GA.

SURFACES 2010 will be held February 2-4, 2010 at the Sands Expo and Convention Center, Las Vegas, NV. Exhibits are open Tuesday – Thursday and the Education Program opens Monday, February 1 and goes through Thursday. For more information on SURFACES 2010, call 800.547.3477 or 972.536.6400.

The official sponsor of SURFACES is the World Floor Covering Association (WFCA), the floor covering industry's largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America.

The WFCA is a recognized leader in marketing research, industry certification programs, and operates the premier consumer flooring web site, www.wfca.org, providing unbiased information about every type of floor covering and connecting customers to members' retail stores. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit www.wfca-pro.org.

About Hanley Wood

Hanley Wood, LLC is the premier media company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America's leading publisher of home plans. Hanley Wood Exhibitions (Dallas) conducts events serving the industry's strongest market segments, including World of Concrete, one of the top 20 trade show events in the country.

Founded in 1976, Hanley Wood is one of the ten largest B-to-B media companies in the United States. Hanley Wood is owned by affiliates of JPMorgan Partners, which uses CCMP Capital Advisors to manage this investment