2009 INTERNATIONAL POOL | SPA | PATIO EXPO LAUNCHES STATE-OF-THE-ART WEB SITE
DALLAS -- July 20, 2009 -- The 2009 Int'l Pool | Spa | Patio Expo has unveiled an all-new, redesigned website that offers a bold new look, simplified navigation and improved usability that will help users access information more quickly and easily.
Located at www.PoolSpaPatio.com, the new look and additional features were designed to provide centralized content, making navigation fast and easy for attendees and exhibitors.
"Int'l Pool | Spa | Patio Expo continually strives to provide the best to our attendees and exhibitors," said Donna Bellantone, Director of the Expo. "The website redesign enables users to find information quickly and easily, ultimately bringing even more value to their show experience."
The ramped up website enhances user-friendly navigation by featuring three distinct sections designed especially for the type of target user — attendees, exhibitors or press — with content based specifically on their needs.
Within each section is a wealth of information categorized under menu tabs located at the top of the page. Each tab contains a drop-down menu of related pages that are only visible when the user's cursor hovers over the tab.
To help highlight important information, modules are included on almost every page. Modules are custom content areas that change frequently depending on the subject matter.
"The new website offers incredible information about the show in a manner that is clean and crisp," said Bill Weber, President and CEO of APSP, the show's official sponsor. "I encourage all of our members to use the website frequently."
ConnectionPOINT
One of the highlights of the new redesigned website is the addition of the attendee and exhibitor portal, ConnectionPOINT. Serving as the event headquarters, ConnectionPOINT is a private, personal section that is accessible only with a customized e-code.
Attendees will access ConnectionPOINT to print conference handouts and certificates, participate in conference blogs, review PoolSpaPatioCONNECT matches, create a detailed show agenda, search show specials, obtain a Visa letter, read industry news and much more.
Within the exhibitor version of ConnectionPOINT, exhibitors will register for badges, complete the Program & Event Guide information, access the Exhibitor Service Manual, review PoolSpaPatioCONNECT matches, review booth invoices, review status of sponsorships, manage exhibitor appointed contractors, obtain a Visa letter, review past exhibit history and much more.
After registering for the show, e-codes will be sent to attendees approximately 2 months prior to the show. Exhibitors will receive e-codes in their booth confirmation packets.
"ConnectionPOINT is a one-stop, online resource for attendees and exhibitors to manage their show experience," said Bellantone. "Instead of having to search multiple web pages, ConnectionPOINT brings all the key information into one centralized site."
The 2009 International Pool | Spa | Patio Expo will be held November 16-18 in the Bayside Halls at the Mandalay Bay Convention Center in Las Vegas, Nevada USA, with the educational conference taking place November 13-18.
For information about the Int'l Pool | Spa | Patio Expo, visit www.PoolSpaPatio.com or call 972.536.6350 or 888.869.8522.
About International Pool | Spa | Patio Expo
The International Pool | Spa | Patio Expo is ranked #125 in the 2008 Tradeshow Week 200 and was named by Tradeshow Week as one of the 50 fastest growing tradeshows in North America from 2004-2006. The event is owned and produced by Hanley Wood Exhibitions, a division of Hanley Wood LLC. Sponsors include the Association of Pool & Spa Professionals (APSP), Pool & Spa News and Custom Home Outdoors. The show is endorsed by the Genesis 3 Design Group.
About Hanley Wood
Hanley Wood, LLC is the premier media company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America's leading publisher of home plans. Hanley Wood Exhibitions [Dallas] conducts events serving the industry's strongest market segments, including World of Concrete, one of the top 20 trade show events in the country.
Founded in 1976, Hanley Wood is one of the ten largest B-to-B media companies in the United States. Hanley Wood is owned by affiliates of JPMorgan Partners, which uses CCMP Capital Advisors to manage this investment.