HANLEYWOODCONNECT RE-BRANDING UNVEILED
Shelby Hausler
Internet Strategy Manager
972.536.6458
shausler@hanleywood.com
Dallas, Texas – Hanley Wood Exhibitions has announced the re-branding of its online networking and marketing system, CONNECT. Formerly associated with each of its events, the new version is now called hanleywoodCONNECT.
"Re-branding hanleywoodCONNECT allows us to align this product across all our events, as one of many integrated event experience platforms that differentiate Hanley Wood events in the marketplace," says Nicole Buraglio, Director of e-Media for Hanley Wood Exhibitions.
The design and functionality of the online product has also changed and was released, along with the new logo and tagline. The new version can be seen on the Remodeling Show web site (www.theremodelingshow.com), and Hanley Wood Exhibitions plans to roll out the re-branding across all its shows over the next few weeks.
hanleywoodCONNECT is Hanley Wood's proprietary social networking system, which allows exhibitors and attendees of its events to 'find' each other online and communicate before, during and after the show. Exhibitors and attendees are initially matched based on products/services they indicate they are seeking and/or carry. They are then able to narrow their searches and mine Hanley Wood Exhibitions' data to find the specific audience or supplier they're looking for. hanleywoodCONNECT features include product searches, education session searches and bulk/one-to-one email and appointment request capabilities. A variety of promotional opportunities is also available, such as web banners, lead-generation programs, widgets, webinars, keywords, product categories and much, much more.
hanleywoodCONNECT, which is provided on each Hanley Wood Exhibitions tradeshow, is part of a value-add program for both exhibitors and attendees. No additional fees are charged for use of the service.
About Hanley Wood
Hanley Wood, LLC, is the premier media company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America's leading publisher of home plans. Hanley Wood Exhibitions (Dallas) conducts 18 trade shows, including World of Concrete, one of the top 20 trade show events in the country.
Founded in 1976, Hanley Wood is a $250 million company owned by affiliates of JPMorgan Partners, LLC. CCMP Capital Advisors manages the Hanley Wood investment for JPMorgan Partners.