2009 INTERNATIONAL POOL | SPA | PATIO EXPO CONNECTS THE INDUSTRY VIA SOCIAL MEDIA SITES
Kim Rogers
Hanley Wood Exhibitions
KRogers@HanleyWood.com
972.536.6353
DALLAS – October 7, 2009 – Pool, spa and backyard professionals seeking the most up-to-date show information have more options than ever with the additions of pages on social media sites Facebook, Twitter ad LinkedIn.
Attendees, exhibitors, speakers, press, vendors and other industry colleagues are encouraged to become active users of each site. There is no charge to join any of the sites.
Launched May 15, each site was created as a supplement to the show's comprehensive website, as well as the traditional marketing efforts that include e-communications, direct mail, advertising, public relations, voice marketing and telemarketing.
"The addition of our social media sites is an aggressive move to educate our attendees and exhibitors," said Donna Bellantone, Director of the Expo. "We want our show participants to use it not only for the most up to date show news, but also to connect with fellow industry colleagues."
Covering the full spectrum of general show information, short, frequent and instant updates will be posted covering information about show highlights, special events, the educational conference, housing, registration ands exhibitors, as well as much more.
On the show's Facebook page, located at www.facebook.com/PoolSpaPatioExpo, users can become a "fan" and read the daily postings, browse through photos from past shows, write a review of the show and watch the show video, as well as interact directly with Show Management and fellow fans.
Show participants can follow additional postings at www.twitter.com/PoolSpaPatio and
www.linkedin.com/groups?gid=1963264.
"Our members who are taking advantage of APSP's own social networking site, MyAPSP.org, already know what a useful tool social media is," said Bill Weber, President and CEO of APSP, the show's official sponsor. "Anyone can join MyAPSP.org and then easily access the Expo's Twitter, Facebook and LinkedIn pages from one place on MyAPSP."
The 2009 International Pool | Spa | Patio Expo will take place November 16-18 [Monday - Wednesday], at the Mandalay Bay Convention Center in Las Vegas, Nevada USA. To register for the event, visit www.PoolSpaPatio.com, or contact Show Management at Info@PoolSpaPatio.com, 972.536.6350 or 888.869.8522 for more information.
About International Pool | Spa | Patio Expo
The International Pool | Spa | Patio Expo is ranked #125 in the 2009 Tradeshow Week 200 and was named by Tradeshow Week as one of the 50 fastest growing tradeshows in North America from 2004-2006. The event is owned and produced by Hanley Wood Exhibitions, a division of Hanley Wood LLC. Sponsors include the Association of Pool & Spa Professionals (APSP), Pool & Spa News and Custom Home Outdoors. The show is endorsed by the Genesis 3 Design Group.
About Hanley Wood
Hanley Wood, LLC is the premier media company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America's leading publisher of home plans. Hanley Wood Exhibitions [Dallas] conducts events serving the industry's strongest market segments, including World of Concrete, one of the top 20 trade show events in the country.
Founded in 1976, Hanley Wood is one of the ten largest B-to-B media companies in the United States. Hanley Wood is owned by affiliates of JPMorgan Partners, which uses CCMP Capital Advisors to manage this investment.